I added this Appleton (On the Fox River) postcard to my collection. It was a purchase. The postcard is distributed by Scofield, Inc. of Menomonee Falls, Wisconsin. Photo by Graeme Paxton. The following description is on the back:

The original Appleton settlement grew because of the advantages of transportation on the Fox River, the tremendous water power of the rapids, and its fertile countryside. Today, the rapid Fox River, including a 33-foot fall within Appleton’s city limits, generates power for local needs and for an extensive public utilities service in the surrounding area.